Loosely derived from the Italian word ‘tutti’, which means everyone. The name symbolises that the brand is for EVERYONE with curly hair, from waves to tight coils, regardless of gender, ethnicity, age, nationality etc.
No matter where they are in their curly hair journey, beginner or professional, everyone is invited.
Taking the effort out of curl care, making it easy for anyone to rock their natural texture.
And when we say anyone, we really mean anyone. No matter your curl pattern, gender, age, ethnicity, Hogwarts House, if you put pineapple on pizza or wear socks with sandals.
We’re not some big corporation who only thinks about selling more stuff: we are people who care.
