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CEATA E. LASH
"When I decided to change my lifestyle and make the transition from relaxed to natural hair, I discovered that it was impossible to find accessories to accommodate the thickness and texture of my hair. Searching in stores and online, I realized that most accessories on the market are designed for straight, thin hair – NOT for my naturally thick, coarse hair! Existing products cinched my hair to its smallest point of resistance, creating “bunny tail hair” (not a good look for a grown woman), hair breakage, damage to the accessory and pure frustration for me!

I became determined to find a solution, but it just didn’t exist. As I became more aware of other African American women making the same transition — all with similar hair texture and hairstyles, it became clear we all had the same need for an easy-to-use styling tool that would help us achieve quick looks without stressing our hair."

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