Giovanni was the first full-range, salon-inspired hair care brand in natural product stores. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills.
To Giovanni, innovation was not only creating a chic alternative but offering the consumer a world of sophistication never before seen in the natural channel.
It is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful, eco-friendly packaging and marketed with extraordinary visuals and graphics.